star wars
Posted Monday, May 23, 2016 - 12:00
With Star Wars (1977) and The Empire Strikes Back (1980) taking the world by force, 1982 was a year defined by anticipation for the third and (then) final chapter in the Star Wars saga. The film’s originally promoted title Revenge of the Jedi and its ultimate change to Return of the Jedi has always been of significance to fans. Advertising materials that bear the more aggressive Revenge title reveal how far along the film’s marketing cycle had come prior to George Lucas’ decision to replace it with Return. From posters and trailers to merchandising tie-ins, Revenge artifacts represent a compelling period in Star Wars history.
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Posted Wednesday, March 2, 2016 - 10:15
Today words and names like “wookiee,” “Jedi,” “Darth Vader” and Millennium Falcon are recognized in virtually every household, so it takes a little bit of imagination to return to that time orbiting May 1977 when the very first Star Wars film arrived in theaters. How was this new mythology and world of unknown creatures and concepts originally translated and advertised? Travel back with some of the artifacts and images from the first film in the franchise, housed in the Core Collection Reference Files at the Academy of Motion Picture Arts and Sciences’ Margaret Herrick Library. [[{"fid...
Posted Wednesday, January 28, 2015 - 12:00
The Star Wars universe is filled with amazing and varied characters: crazy aliens, rogue pirates, beautiful princesses and dashing heroes. These characters find their full form through dialogue, makeup and costume. Fans have come to love the series because they instantly recognize individual characters and their stories whenever they grace the screen.The Hollywood Costume exhibition provides an exciting and illustrious glimpse into the Star Wars costumers’ minds with Aggie Guerard Rodgers’s Han Solo costume from Return of the Jedi and John Mollo’s Darth...